The return of King Kylie: how Kylie Jenner’s comeback inspires us to reconnect with ourselves again

King Kylie is back and for anyone who remembers that iconic 2016 era, it feels like a wave of nostalgia just hit the internet. Back when her colorful wigs ruled our Instagram feeds, her lip kits were selling out in seconds and her carefree, fun-loving energy made us all want to live a little louder. There was something about that time, something effortless and vibrant, that made it feel like Kylie Jenner was truly herself.

Now, 10 years later, she’s bringing that energy back. But this time, it’s different. It’s not just a rebrand or a throwback moment; it feels like a homecoming. Over the years, we’ve seen Kylie move through different stages and identities - from teen influencer to business mogul, to mom, to luxury queen. Each version showed growth, success, and transformation. Yet, this comeback feels like her circling back to her roots, not to repeat the past, but to reconnect with the version of herself that was most free.

There was something about that Kylie. The bold wigs, the laughter, the spontaneous creativity - that represented joy and confidence. Back then, she was having fun, doing what she loved and it showed. Somewhere along the way, like many of us, maybe she lost a bit of that energy in the midst of evolving, building and being everything the world expected her to be.

So this comeback feels like more than a marketing move, it feels like a message. It’s about rediscovering yourself. It’s about remembering the version of you who loved things simply because they made you happy.

We all go through seasons of trying to figure ourselves out. In the process, we can lose touch with the small things that once brought us joy, our creativity, our playfulness, our light. Life gets busy. Responsibilities grow. We start taking everything too seriously. We start filtering ourselves to fit into new versions of who we think we should be.

But then something happens - maybe a song, a scent, a memory and suddenly we remember who we were before all the noise. That’s what the King Kylie comeback feels like: a reminder that it’s okay to return to yourself. To the color, to the laughter, to the fun.

This return isn’t about being the same person you once were, it’s about honoring that energy again. The parts of you that used to feel alive, spontaneous, and unafraid. The comeback isn’t Kylie becoming someone new; it’s her remembering who she’s always been.

And maybe that’s the lesson for all of us.

Anu Aborisade